Monish is a Group Creative Director at Dentsu Impact. All thanks to Plan B.

Plan A was to become an astronaut. But a distinct fear of heights, and acting like a complete dunce when it came to math, made him finally say: "Houston, I have a problem."

Born in Germany, he moved to India knowing only two languages - German and Bengali. Thrown into an international school, he picked up all types of accents while picking up English. Probably one of the key influences of his instajoke sense of humour (most of it appropriate, thankfully).

Armed with a lot of that and absolutely no experience, Monish walked into the Delhi offices of rmg david, then celebrated as the smallest worldwide agency. Before six months were up, he had helped launch LG mobile phones in India, and was introduced to the challenges of filling up a Cannes Lions entry form. His own.

Dentsu called just as they were expanding their operations in India. The chance to work in an office with a private pool was too tempting. Brands like Honda, Sony, Canon, and Sony Ericsson were not bad reasons either. Here he helped launch the Unicorn - Honda's first bike in India, and had the suffix 'san' added to his name.

Next stop - Lowe Lintas. A shift to Gurgaon went from "Never gonna happen!" to "How did this happen?" Apart from being in charge of copy on brands like Maruti Suzuki, Woodland and Luxor, Monish also discovered the joy of visiting a theka (a very un-pub like local drinking establishment).

JWT came knocking. Monish answered. Two years were quickly filled with chartered flights, shoots with Star Wars animation directors, and lots of work on Nokia, Airtel, Glaxo and more. The highlight of it all - Monish presenting a film script to a client, only to find out 10 minutes later he happens to be his cousin brother. Talk about family reunions.

W+K pulled him in. With an office that looks more art gallery/video gamezone than ad agency. Best part, it's in a mall. Audi, Myntra.com, Matrix Cellular and Oberoi Hotels and Resorts were great. Sucking at FIFA 13 on the Xbox not so much.

2013 saw Cheil becoming Monish's agency of choice, and Samsung his brand of choice. Apart from having worked on some of the biggest campaigns for mobiles, tabs and consumer electronics, Cheil was the place where Monish really sharpened his table tennis skills. Or so he believes.

2016 Dentsu happened. Again. Even though there is no swimming pool here this time, it is bigger and busier with brands like Maruti Suzuki, Hindustan Times, and Unicharm, and has given him the opportunity to lead a team made of pure talent. Added bonus - an in-house juice bar. Pool? What's that?

Copywriting has been fun so far. That's why Monish will always tell you it's very important to have a Plan B.